MEDIA RELEASE | July 5 | From Excavation to Skincare launch
Toowoomba’s Cat Ardi Brennan has learnt the hard way that simple skincare products are an essential part of life.
Working in the excavation industry is far removed from the delicate world of skincare, but the experience has led to the launch today of The Know, a new Australian skincare brand.
“After struggling with rosacea and dry skin due to the environments I lived and worked in, I realised that I didn’t have the time for a 25-step skincare routine,” Cat said.
“With my skin, I needed products that were quick, effective, and multifaceted,” Cat said. “I began researching with dermatologists and chemists to find solutions that would serve multiple purposes and deliver spa-like results with minimal effort.”
Excavation to Skincare is an inspiring story
Cat’s journey from the harsh conditions of the excavation industry to the delicate world of skincare is nothing short of inspiring.
With a background that spans from high heels to high vis, Cat took matters into her own hands when she found herself overwhelmed by the complexity of existing
The Know launches today with six products. Cat says the ethos of The Know is clear: improve, develop, and simplify products to make life less complicated. This philosophy drives the innovative product line, ensuring that each item is designed to meet the needs of all skin types and busy lifestyles.
“The Know is dedicated to providing reliable skincare solutions for everyone – from fashionistas and farm girls to clever men and everyone in between,” she said. “The brand’s extensive research and rigorous testing ensure that each product is not only effective but also a joy to use.”
Cat’s passion for skincare is matched only by her commitment to quality and simplicity. The Know’s products are designed to be effective whether you choose to follow a basic routine or indulge in more steps. The brand’s goal is to empower consumers with products that make their lives easier, leaving them more time to do what they love.
FOR MORE INFORMATION:
The Know
Email: hello@theknow.com.au
Website: www.theknow.com.au
Follow us on social media:
Instagram: @theknowskin
TikTok: @theknowskin
