CHRONICLE COLUMN | BUY LOCAL THIS HOLIDAY SEASON | 10 DECEMBER 2024
In the words of Grice Connect, 50% of small businesses get at least a quarter of their annual revenue during holiday seasons and this increases to 73% for the retail sector.
Data from the Commonwealth Bank has revealed small businesses could be set to receive a much-needed financial reward because of revenue generated during the festive period.
Buy Local Toowoomba
This data has been reaffirmed by the Australian Retail Association predicting a record spend, thanks to the recent Black Friday sales. It is their view that this demonstrates the importance of the holiday sales season for many Australian small businesses providing confirmation of the Grice Connect findings.
Have you seen an increase in sales to date in December? Have you increased/changed your spending patterns in December?
In a year, where national economic conditions had a direct impact on our business’ community, highlighted by the cost of doing business crisis, curtailing discretion spend, I urge you to first look to local business in search of all your holiday season needs – gifts, produce, etcetera.
Prefer online shopping? Buy online from a local business.
Looking for inspiration? Check out our members directory on our website. We have great retailers, produce suppliers, and hospitality venues, to name few, who can meet your holiday season needs.
Still looking? Reach out to the Toowoomba Chamber and we would be happy to discuss your needs and refer you to our members.
Help us ensure that our local small businesses receive a much-needed boost. Let’s look to each other, connect with each other and directly support each other this holiday season.
Whatever choice you make this holiday season, by choosing local first, you are putting Toowoomba First.
And remember to pop downtown and check out the shop fronts who have got into the festive spirit.
Have a safe holiday season.
